More homes closed.
From the same traffic you already have.
ProPlan Studio gives your buyers an interactive experience — site map, 3D configurator, AI render, quote request — that qualifies them before your sales team ever picks up the phone.
Every tool in the buyer journey is built into one subscription. No per-render fees. No per-seat licenses. No five different vendors.
The problem ProPlan solves
The Physical-to-Digital Gap
Your best buyers are already in your communities — walking lots, imagining their future home, ready to commit. But when they arrive outside business hours, or on a weekend, or before they're ready to call — they find nothing. That moment of real buyer intent disappears.
Before ProPlan
Buyers drive through your community on Saturday afternoon. The sales center is closed. They leave with a paper flyer.
With ProPlan
They pull up your interactive site map on their phone, pick a lot, configure a home, and submit a quote request — in the driveway.
Before ProPlan
You run ads that bring in hundreds of leads. Most are curious browsers. Your team qualifies them one by one over the phone.
With ProPlan
Leads arrive pre-qualified. Every one has a lot selected, a home configured, and an intent signal. Your team knows before the first call.
Before ProPlan
You pay an external rendering studio $800–$2,000 per image. Every campaign and every listing needs new renders. The invoices never stop.
With ProPlan
AI renders are instant and included. Studio renders from our team are included. No per-image fees. No separate vendor to manage.
Before ProPlan
You manage separate tools for your website, configurator, renders, and CRM. They don't talk to each other. Data falls through the gaps.
With ProPlan
One platform. The buyer journey, lead capture, renders, and studio requests are all connected and all in one subscription.
Setup to first lead
How it works for your business
Set up your communities
Upload your site plans and floor plans. Assign home models to lots. The interactive site map and 3D configurator are ready to embed on your website — typically within a day.
Buyers discover and configure
Buyers land on your site map, select an available lot, and configure the home model assigned to it — elevations, finishes, and options. They see an AI render of their configuration instantly.
Intent-qualified leads hit your dashboard
Every lead arrives with lot number, model, full configuration, AI render, and time-on-site. Your sales team knows exactly what each buyer wants before saying hello.
Studio renders for marketing
When you need hero-quality images for campaigns, listings, and signage, submit a brief in your builder portal. Our in-house studio team delivers in 48 hours — no separate invoice.
One subscription covers everything
Everything a builder needs to take a buyer from driveway to contract.
Interactive Site Maps
Live lot availability. Buyers browse, click, and select before calling.
- Real-time lot status
- Unlimited communities
- Embed anywhere
Learn more →
3D Configurator
Buyers customize their home — elevation, finishes, options — in 3D.
- Linked to each lot
- Full options control
- Lead data attached
Learn more →
AI Render Studio
Instant photorealistic preview of every buyer's exact configuration.
- Instant generation
- Home-trained model
- Saved with the lead
Learn more →
Studio Renders
Marketing-quality renders from our in-house team. 48-hour delivery.
- Full-res JPEG + PNG
- Usage rights included
- Included in plan
Learn more →
Built for production home builders
Not agents. Not architects. Not developers. ProPlan is designed around how production builders sell.
If you build in communities
Site maps and configurators are designed for subdivisions with multiple lots and multiple floor plans per community.
If you have a sales center
Your sales team gets pre-qualified leads with full configuration data — so the first conversation starts where it should: at the contract.
If you run paid advertising
Stop paying to qualify leads on the phone. Let the buyer journey do the qualification before a lead ever hits your CRM.
Pricing
$1,999
/mo
Everything above — site maps, configurator, AI render studio, and in-house studio renders — in one subscription. No per-image fees. No per-seat pricing.